WebJun 22, 2024 · Sports apparel and goods retailer Decathlon has collected the Grand Prix in the Creative Strategy category for The Breakaway, an eCycling initiative that has … WebJun 6, 2024 · The Breakaway / Decathlon Sports retailer connects prisoners to outside world with online cycling team initiative Have you got it yet? This content is available exclusively to Contagious members. Subscribe to access rigorous …
Cannes Lions 2024 Creative Strategy Grand Prix: …
WebIn combination with the social reach by Decathlon, this reached over 15 million people and earned around 1.3 million in free media attention. After racing them live on Facebook on September 14, the Minister of Justice decided to expand the Breakaway project to all Belgian prisons. WebDecathlon Belgium The Breakaway BRUSSELS 2024 Entrant Company BBDO Belgium Medium Public Relations Category Special Event/Activation Product/Service Video 2 items Credits This 2024 Clio Awards Gold winning entry titled 'The Breakaway' was entered for Decathlon Belgium by BBDO Belgium, Brussels. tintas inflables
Decathlon – The Breakaway: The First eCycling Team For …
WebJun 22, 2024 · Decathlon – The Breakaway: The First eCycling Team For Prisoners (case study) In a maximum security prison in Oudenaarde (Belgium), Decathlon launched the … WebIn a maximum security prison in Oudenaarde (Belgium) Decathlon & BBDO launched “The Breakaway”, the first eCycling team for prisoners. share Decathlon, one of the largest sporting equipment retailers in Belgium, provided the inmates with clothes and equipment (bikes, trainers …) to cycle on Zwift, a virtual world where 3 million cyclists ... WebThis button displays the currently selected search type. When expanded it provides a list of search options that will switch the search inputs to match the current selection. passport office in merced ca